Q: What is SEO?

SEO (Search Engine Optimization) is a process of improving the organic visibility of the site through search engines (Google, Yahoo, Bing). When customers are looking for online information on a request that is related to our products or services, it is important to fight for a higher ranking in organic results. If the company aims to be recognized as a brand on the Internet, it is necessary to carry out on Page and OFF Page actions on the pages of the site. This includes work on both the technical part and the content of the site. It is important that the site is easy to read from bots and search engines, but at the same time interesting for the people who visit it. A well -structured site with quality content, useful internal and external links will lead to increased traffic and purchases, respectively. SEO Optimization will take the top positions in organic (unpaid) results in SERP (Search Engine Result Page).

Q: What is On-Page SEO?

On-page SEO consists of many factors involved in ranking a page in Google and contributing to improving search visibility. Increasing traffic to a given page is achieved by improving the title tags, correct selection and placement of keywords. On-page SEO and technical SEO fall under the same field, but they are different ways to ensure your site appears higher in Google results. Technical SEO mainly focuses on the more technical aspects such as the loading speed of your site as well as the user interface of your site. A significant difference between the two forms is that technical SEO applies to the entire site, while On-page SEO focuses on specific pages of your site, ensuring that their content complies with SEO best practices. SEO optimization is improved daily throughout the lifetime of the website. Google for its part, has improved its search algorithm and accordingly, the quality of the content that users are looking for.

Q: What about keyword density?

The keyword density metric is used to determine how often a keyword occurs in the content you publish and is usually expressed as a percentage. Keyword density criteria varies depending on the search being performed. Determining the ideal keyword density for an article requires researching the competition that ranks higher than you. Based on your competitors' keyword-rich content, try to reach the same level of keyword density without compromising the quality of your content.

Q: Why internal links are useful?

A key part of your site structure is internal linking , giving people and search engines clear paths when browsing your site. In order for Google to understand how everything is connected on your site, you need to internally link the pages. Internal links will help users explore more of your site after landing on a certain page. This approach will help drive traffic to pages that are not as popular with search engines.

Q: Why use SEO tools?

SEO tools provide insightful research into the overall health and success of your website. With their help, you will be able to uncover areas of opportunity and identify weak spots or issues that would prevent you from ranking and gaining a better position in the SERPs . With the right tools in place, you can work smarter and faster with SEO. At Bea Solutions we use a variety of SEO tools with wide application and covering a range of needs. Some of these tools are fast, free and easy to use.

Q: Why Google Search Console is a top SEO tool?

Google Search Console is available for free to anyone with a website, allowing you to monitor and report your website's presence on the Google SERPs. To verify your website you need to add code to your website or go through Google Analytics and you can submit your sitemap for indexing. Through the created Search Console account, you can control what is indexed and how your website is presented in Google search results. Google Search Console can help you understand how Google and its users see your website and allow you to optimize it to perform better in Google search results. This is especially useful for new websites as it allows site owners to submit web pages for search indexing.

Question 1

What is email harvesting?

Accepted Answer

Email harvesting is the process of collecting lists of email addresses using various methods.
Usually used for bulk emails or spam. Hackers use "harvesting bots" that crawl numerous sites, chat rooms, web forms, etc. for a few seconds to retrieve a list of email addresses
There are different techniques for collecting email addresses:

• Posting to UseNet with email addresses.
• Yellow Pages data collection.
• By accessing the same computer used by valid users
• Access email and address books on another user's computer.
• Spam through social engineering.
• Buying lists from other spammers.
• Hacking websites.
• Hacking mailing lists,
• From Web pages
• From a Web browser,
• From internet chats,
• From domain contact points,
• From finger daemons,
• Through the Ident daemon.

The methods listed allow spammers to collect email addresses and then use them to send unsolicited mass messages to the recipient's inbox.

Question 2

How to protect your email address on a website from bots and scrapers?

Accepted Answer

Hide your email address while signing in. Showing your email address is a major mistake.
If you are tensed and stressed by online hackers and threats, there is one solution that you can choose. You can always avoid listing your email address on various obscure websites.
It is a good practice to use contact information where real users can contact you.

Obfuscate your email address.
By adding a puzzle obfuscation plugin to your email address, hackers will not be able to identify it. Using such plugins, you can replace your email address with codes. In this way, your email address is protected from hackers and does not affect the user's usability.

Use a password manager.
An extremely important step is to change and replace all your passwords with new strong and unique ones. With the password manager you can ensure reliable protection against hacking and theft of your accounts for the various services.

Use two-factor authentication or MFA, wherever possible.
Use two-factor authentication (2FA)/MFA when setting your account password.
By implementing this protection, you will be notified of any hacking attempt on your email and you will control the authority to accept or reject such attempts.

Replace your email address.
To protect your email address from spam and hackers, you can always replace it with " ".
Through this practice, the user will be directly taken to your contact page when they click on the email.

Prevent email harvesting.
The following techniques can be used to prevent email harvesting:

• Convert your email address to an image.
• Merge your email address by changing the "@" sign to "at" and the "." sign to "dot."
• Whenever you can use the email contact form.
• Еmail obfuscation in JavaScript. The email address will appear scrambled, encoded, or hidden in the source code.
• Use HTML for email address obfuscation
• By entering the correct CAPTCHA by users will allow the disclosure of the email address
• Using a spider trap to combat email harvesting spiders.
• Mail server monitoring can be applied to the recipient's email server. This method rejects all email addresses from any sender that specifies more than one invalid recipient address as invalid.

Question 3

What is SEO?

Accepted Answer

SEO (Search Engine Optimization) is a process of improving the organic visibility of the site through search engines (Google, Yahoo, Bing).
When customers are looking for online information on a request that is related to our products or services, it is important to fight for a higher ranking in organic results.
If the company aims to be recognized as a brand on the Internet, it is necessary to carry out on Page and OFF Page actions on the pages of the site. This includes work on both the technical part and the content of the site.
It is important that the site is easy to read from bots and search engines, but at the same time interesting for the people who visit it.
A well -structured site with quality content, useful internal and external links will lead to increased traffic and purchases, respectively.
SEO Optimization will take the top positions in organic (unpaid) results in SERP (Search Engine Result Page).

Question 4

What is Technical SEO?

Accepted Answer

A technically well-optimized website is fast for users and easy for robots to rank. Important features for a technically optimized website:

Speed - Technically optimized websites load quickly. If the user is forced to wait more than 3-4 seconds for the site to load, they will lose interest and leave the site.
Site Ranking - Lack of optimization contributes to difficult search engine discovery and the site will be ranked far back in the results pages.
Technically optimized sites are easier for the search engine algorithm to understand, which makes them easier to rank.
Security - Security is extremely important not only for website owners but also for users. Security creates privacy, protects users' personal data, while ranking your site better.
Structured Data - Technical SEO structures your data, which gives search engines additional information about what's on the page and better understand your website content.
Bad (empty) pages - If a link leads to a non-existent page on your site, people will encounter a 404 error page. With various tools, technical SEO tries to remove as many of these empty links as possible.
Missing duplicate information - Unique content on your site gives an advantage from the point of view of SEO optimization. Duplicate content confuses search engines and hinders website indexing. With a well-optimized website, the risk of duplicate content is significantly lower.

On-page SEO
This type of optimization includes the content on your website - keywords, meta tags, content quality, blog posts, loading speed of your photos, etc.
Off-page SEO
This is the segment contributed by links to your e-shop from other sites.

Question 5

What is On-Page SEO?

Accepted Answer

On-page SEO consists of many factors involved in ranking a page in Google and contributing to improving search visibility.
Increasing traffic to a given page is achieved by improving the title tags, correct selection and placement of keywords.

On-page SEO and technical SEO fall under the same field, but they are different ways to ensure your site appears higher in Google results.
Technical SEO mainly focuses on the more technical aspects such as the loading speed of your site as well as the user interface of your site.
A significant difference between the two forms is that technical SEO applies to the entire site, while On-page SEO focuses on specific pages of your site, ensuring that their content complies with SEO best practices.
SEO optimization is improved daily throughout the lifetime of the website. Google for its part, has improved its search algorithm and accordingly, the quality of the content that users are looking for.

Question 6

What are the Benefits of Using Meta Descriptions and Title Tags?

Accepted Answer

One of the most important elements of your page that helps users find you on the results page is the title tag. It is through the topic of the page and the name of the site depicted on the blue link that users will reach your page.
Another part of the page that appears in the SERP is the meta description found below the title tag. Its function is to inform the visitor through a brief description of the web page.
The title tag compared to the meta description has a significant impact on the SEO optimization of the page. On the other hand, a good looking description will attract people to check out your web page.
We need to come up with a proper title tag to make sure it doesn't get rewritten by Google. From 2021, Google has the right to change the title tags so that they contain enough information about the page. Rewriting can have a negative impact on click-through rates.

Use of titles
To maximize the power of SEO optimization, it is necessary to know the correct use of heading tags (H1, H2, H3). The advantage of using title tags is that they break up the content and make it easier for people to navigate and scan the text to find what they're looking for.
Using titles will improve the CTR (Click-through rate) of the page, while showing Google more about what is on your page. Google will scan title tags and give them an increased value, so it's important to be confident that your page contains relevant tags.

Question 7

What about keyword density?

Accepted Answer

The keyword density metric is used to determine how often a keyword occurs in the content you publish and is usually expressed as a percentage.
Keyword density criteria varies depending on the search being performed.
Determining the ideal keyword density for an article requires researching the competition that ranks higher than you.
Based on your competitors' keyword-rich content, try to reach the same level of keyword density without compromising the quality of your content.

Question 8

Why keep your text legible?

Accepted Answer

It is necessary to create the content of the site in the most readable way possible, understandable to the user. Google's algorithm is designed to prioritize content that is written most humanly. If your content sounds like it was written by a robot, Google will surely penalize you with a lower ranking.
Of primary importance is the meaning of the written text, which should follow in the most natural way, as well as include topics that people really want to read.

Question 9

Why internal links are useful?

Accepted Answer

A key part of your site structure is internal linking, giving people and search engines clear paths when browsing your site.
In order for Google to understand how everything is connected on your site, you need to internally link the pages. Internal links will help users explore more of your site after landing on a certain page. This approach will help drive traffic to pages that are not as popular with search engines.

Question 10

Why use SEO tools?

Accepted Answer

SEO tools provide insightful research into the overall health and success of your website. With their help, you will be able to uncover areas of opportunity and identify weak spots or issues that would prevent you from ranking and gaining a better position in the SERPs.
With the right tools in place, you can work smarter and faster with SEO.
At Bea Solutions we use a variety of SEO tools with wide application and covering a range of needs. Some of these tools are fast, free and easy to use.

Question 11

Why Google Search Console is a top SEO tool?

Accepted Answer

Google Search Console is available for free to anyone with a website, allowing you to monitor and report your website's presence on the Google SERPs.
To verify your website you need to add code to your website or go through Google Analytics and you can submit your sitemap for indexing.
Through the created Search Console account, you can control what is indexed and how your website is presented in Google search results. Google Search Console can help you understand how Google and its users see your website and allow you to optimize it to perform better in Google search results. This is especially useful for new websites as it allows site owners to submit web pages for search indexing.

Question 12

What are the benefits of using Google Analytics?

Accepted Answer

The free version of Google Analytics is enough to manage your website's SEO. It is a particularly effective practice if you pair Google Analytics with Google Search Console.
Google Analytics offers an easy and free way to track and analyze your website visitors. You may have thousands or even millions of visitors every month, but those visitors are practically meaningless if you don't know anything about them. With its reliable web analysis and reporting tools, Google Analytics can help you get the most out of your visitors and eventually convert them into customers.
In addition to tracking the number of visitors, Google Analytics provides key information about how your website is performing and what you can do to achieve your goals. You can track everything from how much traffic your website is getting to where that traffic is coming from and how visitors are behaving. You can even monitor social media activity, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions.

Question 13

What are the main features of Screaming Frog SEO Spider?

Accepted Answer

Screaming Frog SEO Spider is a website crawler that allows you to crawl URLs and extract key elements to analyze and control technical and on-page SEO. This tool does a quick analysis of your website, reviews, analyzes and filters the scanned data, as well as saves time for performing audits. Screaming Frog also informs you about duplicate content, errors to fix, bad redirects and areas to improve your link building.
Allows export of key site SEO elements (URL, page title, meta description, titles, etc.) to Excel so that it can be easily used as a basis for SEO advice. Screaming Frog SEO Spider is easy to use and has a paid and free version.

FEATURES
Tools for finding broken links: Allows you to instantly scan a website and look for broken links and server errors so you can export and fix them
Title and metadata analysis tools: thanks to this tool, you can analyze page titles and meta descriptions during a scan and identify those that are too long, short, missing or duplicated on your site
Audit redirects: find temporary and permanent redirects, identify redirect chains and loops, or upload a list of URLs to audit during a site migration
Duplicate content: find exact duplicate URLs with md5 algorithm check, partially duplicate elements like page titles, descriptions or titles and find low content pages
Integration with GA, GSC, and PSI: Connect to Google Analytics, Search Console, and PageSpeed Insights APIs and pull user and performance data for all URLs crawled for better understanding
Sitemap generator: quickly create an XML Sitemap and XML Sitemap image, with advanced configuration of URLs to include, last modified, priority and frequency of change.

Question 14

What is Yandex Webmaster Tools?

Accepted Answer

Yandex webmaster tools is a web tool for webmasters showing website performance in its own Yandex search engine. Globally, Yandex is the second most popular search engine after Google. You can use this data transfer tool in your website. Easily get information about received traffic, list of indexed pages, about existing issues like crawling errors, indexing errors, site speed issues, etc.
In addition, the Yandex webmaster tool provides you with useful reports and improves search engine optimization in general - external links to your website, broken links, crawling and indexing problems and much more.
Yandex webmaster is similar to Google webmaster tool with very close functions, which helps site owners to monitor their status in Yandex search engine. Through this search engine, you will increase the visibility of the page, show the right report and be very productive in the search results page.

Question 15

What is Bing Webmaster Tools?

Accepted Answer

Like Google, Bing also offers its own webmaster tools that allow you to track your site's performance and submit your sitemap for indexing in their directory.
At a glance, the Bing Webmaster Tools dashboard shows you information about how often your site has appeared in searches and the number of clicks on it. It also describes how your sitemap has been crawled and how many pages of your website have been indexed.
The information here is different from the analytics accounts as it is more focused on the health of your website and its search performance. Analytics platforms tend to monitor your traffic in general and provide insights about your audience.
Bing Webmaster Tools also lets you find out what your most popular keywords are, details on what external links are pointing to your website, and what optimization tools are available.

Question 16

What is Google Page Speed Insights?

Accepted Answer

One of the best tools for checking website speed and performance testing is Google PageSpeed Insights
The tool presents the page speed of your website on both mobile and desktop. The maximum pass test score you can get is 100. The higher the score, the better the performance of the website.
Page Speed Insights not only provides the performance optimization test result of your website but also provides you the necessary suggestions to improve your website speed and performance.
Google's Page Speed is very popular for testing the speed of both the mobile and desktop versions of a website. Produces a detailed report on key web metrics and what actions need to be taken to improve your website's performance for your audience.

Question 17

How the Web Page Test tool is useful?

Accepted Answer

Web Page Test is a tool for testing the speed and analyzing the performance of a given web page.
The test can be run from over 40 different locations and over 25 different browsers, including mobile. The tests performed grade your website from F to A depending on the overall performance of your website.
The analysis report provided by Web Page Speed includes six different sections: Summary Data, Performance Overview, Content Breakdown, Domains, and Screenshots. You can also go through the advanced features provided by Web Page Test, which include features like video capture, disabling JavaScript, ignoring SSL certificates, and spoofing user agent strings.

Question 18

What is GTMetrix all about?

Accepted Answer

Gtmegtrix is a web page speed analysis tool. The application looks for opportunities to optimize website performance and provides recommendations for fixing slow pages.
One of the performance indicators is an index that measures the speed at which your page is visually completed on different platforms and provides detailed reports to correct problems on your web pages. Your site's latency score is determined by simulating page loads on different browsers, and considering how this affects the load time of your web pages.
GTmetrix contains a performance report that gives you information on:

Speed index – the time required for the content of the page to become visible
Time to Interactive – to measure response to load
First contentful paint – to measure the time required for site visitors to view the content (text, images, video)
This information can be used to understand which key aspects of the user experience can be improved to increase conversions from your site traffic.

Question 19

What is the Google Mobile-Friendly Testing Tool?

Accepted Answer

Google's ranking criteria are constantly changing, depending on user preferences.
A significant change in the ranking algorithm is the prioritization of mobile versions of sites over desktop versions. Your website needs to be mobile friendly in order to find a place in the top search results.
The Google Mobile-Friendly Testing Tool serves you to measure the ease of reading and navigation, as well as to make suggestions for improvement. It looks for issues like flash, horizontal scrolling, and inappropriate fonts that may seem harmless but can put you way ahead of the competition or far behind.

Question 20

What is the Google Structured Data Testing Tool used for?

Accepted Answer

At first glance, this may seem like a basic tool that helps you test your structured data and provides you with useful feedback, in addition to checking that your code is properly implemented. It can be used to validate JSON-LD, Microdata and RDFa formats while administering schemas on your website.
The best feature of this tool is that it can evaluate the data to help you identify segments of your audience that your page would be suitable for, thus giving you a targeted niche market to tap into.

Question 21

What is W3c Validator?

Accepted Answer

The W3c validator performs the key function of ensuring the technical quality of web pages by verifying that your website conforms to the code, or more specifically, follows the correct formatting standards presented by World Wide Web standards.
If the list of errors is extensive, such as poor readability or coding errors that can directly affect the traffic of your website, then the W3c validator will ensure that your website is not affected and meets the necessary standards.

Question 22

What is the use of Ahrefs?

Accepted Answer

Ahrefs is used to analyze the overall SEO status of your website.
Its golden feature is providing websites with accurate feedback analysis that includes:
- Track your competitor's backlinks and detecting toxic links that point to your own website, thus reducing SEO.
- Competitor backlink analysis helps identify sites that link to most of the competitors in your niche, but not to you. You can use competitor backlink analysis to remedy the situation, in addition to discovering newer link building opportunities so the links keep coming. Their backlink analysis helps sites eliminate excess spam and focus on high-quality links that contribute to overall rankings.

Question 23

How can the Developer Toolbar help?

Accepted Answer

Every modern web browser includes a powerful suite of developer tools. The Web Developer Toolbar helps you in debugging as well as to reduce the loading time of your site in different browsers. You have the option to check the rendering of the site for desktop and mobile versions, with options to manually adjust the screen resolution.
These tools do a range of things from inspecting the currently loaded HTML, CSS to showing which assets the page has requested and finding out how those changes affect your website.
The Developer Toolbar also helps debug JavaScript source code and frequently monitor events, evaluate output style, or measure your website's execution and load times.

Question 24

What is the purpose of Hreflang Tag Checker?

Accepted Answer

Hreflang Tag Checker is designed to automate the process of checking the implementation of hreflang tags on a site. The tool takes readings of the hreflang tags of the URL and then crawls them to determine if they point to your current URL.
This saves valuable time when it comes to evaluating your site's language targeting and hreflang architecture, allowing you to get a quick and reliable picture of your site's optimization status for international organic search.

Question 25

What is the use of Incognito mode?

Accepted Answer

An easy way to find out what results your user sees when searching for a keyword on Google is by using incognito mode. This SEO mode is one of the best free SEO tools that will always get you unbiased and "clean" web searches.
Using the autofill options will give you suggestions for semantic keywords to use. Incognito search is useful because it shows where you really rank on a results page for a given term.

Question 26

What is structured data?

Accepted Answer

In the context of search, structured data is a predefined schema that helps search engines better understand and classify the information provided on a web page, thereby making it more accessible to machines. It is also accepted as an SEO marketing technique to improve your traffic.
Structured data is a way to make your website speak the same language as search engines so they can easily understand what you're talking about.
To do this, you need a dictionary to translate your content into information that Google and other search engines can understand. The vocabulary used by the major search engines is Schema.org, which you can use to structure your website's metadata and help search engines understand your published content.
When a search engine understands the content of your web page, it can serve it to the relevant search queries, providing users with relevant and useful information for their search. Search engines can use structured data in so-called rich snippets to improve the user experience.

Question 27

What is structured data vs unstructured data?

Accepted Answer

Structured data is created using a predefined schema and is usually organized in a table. The schema is the outline of how the data is organized, the header row of the table is used to describe the value and format of each column. The schema also imposes the constraints necessary to make the data consistent and computable.
An example of structured data is a relational database: tables are linked using unique identifiers and the language used to interact with the data for SQL queries.
On the other hand, unstructured data can come in many forms: from web pages to emails, from blogs to social media posts, etc. It is known that 80% of the data we have is unstructured. Regardless of the format used to store the data, in most cases we are talking about text documents composed of sequences of words.
Structured data is the best way for computers to interact with information. That's why it's essential for SEO: by adding structured data to your website content, you allow Google and other search engines to understand what you're talking about and show your website among the top results in user searches.

Question 28

How do you add structured data to your website?

Accepted Answer

Structured data creation, testing and implementation items are:

1. Add the required properties. You need to insert the structured data in the right place for the page, according to the format.
2. Follow the General Guidelines for Structured Data
3. Validate the code using the problem detection tool - Rich Results Test. It is mandatory that you fix any critical errors found. If you want to improve the quality of your structured data, it is good to fix non-critical problems as well.
4. Check how Google sees your pages. Use the URL Checker tool to test a few selected pages. You need to make sure that your page is accessible to Google and is not blocked by the robots.txt file, noindex tag or login restrictions.
5. It is recommended that you create and submit a sitemap to inform Google of future changes. You can use the Search Console Sitemap API to automate the process.
You can use a variety of formats to add information to your web content, implementing the schema.org vocabulary, such as JSON-LD, Microdata, and RDFa.

Question 29

How do you test structured data?

Accepted Answer

Structured data testing tools are extremely useful because they provide important information about the implementation of structured data in your web pages. They present a picture of how search engines read this data and whether it qualifies for Rich Results.
In fact, each testing tool is different and can help you improve your structured data through several features.
The listed structured data testing tools deserve your attention.

SEO Site Checkup
Yandex Structured Data Validator
RDF Translator
JSON-LD Playground
Bing Markup Validator
Structured Data Linter

To test your website's structured data, you can use the tool: https://validator.schema.org/
To validate your structured data, it is a good practice to review the visualization with Google Search using: https://search.google.com/test/rich-results

Question 30

How does Google use structured data?

Accepted Answer

Google uses structured data to understand page content and gather information about the web and the world at large. Google collects this information about people, places and things and builds a Knowledge Graph to create interconnected search results that are more accurate and relevant.
In this way, Google better understands user searches and information and intelligently connects the two worlds.

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