Ahrefs is used to analyze the overall SEO status of your website. Its golden feature is providing websites with accurate feedback analysis that includes: - Track your competitor's backlinks and detecting toxic links that point to your own website, thus reducing SEO. - Competitor backlink analysis helps identify sites that link to most of the competitors in your niche, but not to you. You can use competitor backlink analysis to remedy the situation, in addition to discovering newer link building opportunities so the links keep coming. Their backlink analysis helps sites eliminate excess spam and focus on high-quality links that contribute to overall rankings.