Like Google, Bing also offers its own webmaster tools that allow you to track your site's performance and submit your sitemap for indexing in their directory. At a glance, the Bing Webmaster Tools dashboard shows you information about how often your site has appeared in searches and the number of clicks on it. It also describes how your sitemap has been crawled and how many pages of your website have been indexed. The information here is different from the analytics accounts as it is more focused on the health of your website and its search performance. Analytics platforms tend to monitor your traffic in general and provide insights about your audience. Bing Webmaster Tools also lets you find out what your most popular keywords are, details on what external links are pointing to your website, and what optimization tools are available.
